Through WestBow Press (the previously mentioned ASI/Thomas Nelson self-publishing imprint), each year women authors are invited to enter the Women in Faith Contest for the opportunity to win the grand prize of a free, premium self- publishing package and the chance of being offered a contract from Thomas Nelson. This year's submission period started October 1st and will run until Jan 31st, 2012. Contest entry is free and being promoted through ASI on social media and Westbow Press' website. I would imagine that the authors who are not winners and have spent the time and effort to create a book, might then consider purchasing a self-publishing package from Westbow.
The concept of partnering with traditional publishing houses to implement self-publishing imprints is another facet of ASI's business model. ASI is not limited to engaging directly with authors and offering self-publishing packages to individuals, but their focus is diversified and allows for partnerships with other well established publishers which aids in the growth and credibility of their own ASI brand.
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