ASI has been focusing marketing efforts towards older generations, not only did they exhibit and publicize their involvement at the 2011 AARP convention this Sept, http://news.yahoo.com/author-solutions-inc-prominent-presence-2011-aarp-life-184012787.html but they also tweeted this link on Sept 13th about Gene Hackman's new book http://www.aarp.org/entertainment/arts-leisure/info-09-2011/gene-hackman.html?sf2169713=1
Initially this marketing direction surprised me. I didn't think senior citizens would be one of the target markets for self-publishing since technological advances and the use of new media aren't things necessarily associated with older generations, but in this article Keith Ogorek, ASI senior vice president of marketing, makes a great point- “Publishing a book is on a lot of people’s bucket lists.” Thinking on it a bit further, not only do you have a story to tell after years of life experience (fictional or not), but I would assume that retirement also allows one the time many people don't have in their younger years to pursue writing.
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